Carlton (Blount Inc., now Oregon Tool) - Packaging Branding

A super opportunity to help out the fab team at Blount Inc., with a rebrand of the Carlton Harvester Chain and Bar packaging. With the supportive guidance of my creative director I spearheaded the overall development of the packaging look, and I think it came out pretty well. Also shown, are some fun technical illustration mimicing blue prints to appeal to our audience, and offer a "look what's inside" without adding 3+ languages. Shown below is a small sampling of the tip of the iceberg that involved consistency across variations of packaging for: shippers, bar sleeves, chain packaging and more...thank you Blount team.